In many cases, social media platforms are often used interchangeably with the term social media sites. Strictly speaking, however, a social media platform refers to a technology or software where an online user can help interaction between and among other users. Additionally, the software will enable users to publish content online for public viewing.To the average person, social media platforms and social media are the same, and they both are extremely popular. Given this, it is not surprising to find people involved in Internet Marketing making use of these sites to promote either their products or services.In the case of online businesses that are just starting out or are on the verge of being launched, it is highly recommended that they create an account in one of these social media platforms for when one has not been set up. More importantly, they need to support these sites by having an active presence in them. This means making frequent postings in the form of either well-written content or informative video presentations. Doing so can result in instant popularity which, in the case of online marketers, is essential given the nature of their work.There is very little doubt that social media sites are enjoying immense popularity at present and have influenced a good part of the lives of countless people. Many have even considered these alternative media sites highly indispensable as they have become outlets for expressing a range of emotions. As such, it is not uncommon to find different human images being published in these sites as a way of telling the world just how a user is feeling when they post.Such a scenario is not exactly limited in the local or community front. Since many social media forms are known to work on a global scale, it is always possible for people to interact with friends and loved ones who are living literally oceans away. Additionally, interaction is never restricted to acquaintances; even total strangers become friends even if only in the online world.Even celebrities and famous personalities have found social media networks highly addictive. Many are known to have created an account or two to share their sentiments on a variety of issues. Some are also known to make use of their accounts in these sites as a way of reaching out to their followers who often find their comments worth waiting for.It is this particular aspect of social media that many online companies find highly attractive. The prospect of getting attention from the greatest number of people in a single account can only mean better business for them.Whenever public attention obtains in the online world, what usually follows is a barrage of comments, reviews, and recommendations. Ultimately, this enables many companies and whatever it is that they are trying to offer to get the public notice that they need. In the case of new products, this often means hitting the sales target as customers begin to feel their presence in the virtual world based on the kind of reviews being made.Nevertheless, such a success is usually fleeting, especially in various social media platforms where new issues as well as brands are constantly being featured. Given this, many Internet-based businesses have come to realize that making an online presence in social networks is hardly enough in keeping the audience interested in what they are offering. The more critical aspect of their social media connection has more to do with trying to support the online presence that they have initially established.This is where companies need to consider the use of various online tools to keep public interest alive and strong. In many cases, news feed, fan page, and the like are set into motion with members automatically receiving updates about the company.In order to keep these sections loaded with fresh content, a coordinator will normally be assigned the job. Through this action, online businesses are able to create a dedicated presence on various social sites and the audience gets informed accordingly.Online advertisements are also popular tools that net-based companies are known to resort to when trying to promote a particular product or service. They seldom differ from the traditional ads seen in the standard media in the sense that they generate billions of revenues. In the case of social media platforms, advertising has grown substantially which is one reason many businesses have seriously considered social media when drafting their marketing strategies.